Female founded and led, we’re a team of parents committed to building a better future for our kids.
Meet the Leadership Team
Founder & CEO
Co-Founder & Chief Growth Officer
Co-Founder & Creative Director
Chief Experience Officer
Chief Data & Systems Officer
Chief Brand Officer
Chief Technology Officer
Head of People & Planet
Our Advisory Board
Co-founder of TransPerfect, Founder & CEO of Elizabeth Elting Foundation
Former CEO of Bed Bath & Beyond
Former CEO of Saatchi & Saatchi
Impact Dir., RF Binder
Founder, The Siren Agency
Former CFO of Bed Bath & Beyond President of Buy Buy Baby
Brand Builder at Venus et Fleur, Good American, Milly, Chanel
Founder, ShopKeep (acquired by Lightspeed 2020)
C-Suite Operator, Financial Strategy, PE/VC investor
Professor of Marketing, Columbia Business School
Founder, Datamark Technologies
Professor of Entrepreneurship, Columbia Business School
Founder, Fundatio Consulting
Former Global Innovation Leader, Procter & Gamble
Professor of Accounting, University of Texas Austin – Red McCombs School of Business
We care about your children like they’re ours. With every action we take, we consider your comfort and safety—and the health of the world that we’re leaving to our children.
All people should have equal rights and equitable opportunities, regardless of race, sex, identity and/or background. We believe diverse perspectives make us stronger.
We always bring our authentic selves to work. We let our guard down and lean into the things we don’t know by seeking help from others. We believe in transparency with one another and our business operations—all that impacts our key stakeholders.
We welcome challenges, change, and growth with open arms. We know that the environment around us is ever-changing and improving. We must do the same to have the most significant impact possible.